
From SEO to AEO: The New Search
Understanding how these crawlers work — and how to make your site AI-friendly — is becoming as important as traditional SEO. Let’s explore what AI crawlers are, why they matter, and what you can do to prepare.
Lantern helps growth and marketing teams win visibility across all major AI search platforms, turning AI search into a new growth engine for brands.

Real-time monitoring
We track the questions users ask AI, monitor brand mentions over time, and analyze sentiment. So you can protect reputation in a world where AI shapes discovery and trust.
Citations
Uncover the websites AI pulls from when mentioning your company, giving you visibility into the sources influencing how customers, partners, and investors hear about you.
Compare
Track brand mentions side-by-side with others. We highlight where you're winning, where you're losing visibility to competitors.
Improve
Lantern reveals gaps in your content performance across AI platforms, and shows you the steps to close them. Improve site copy, structure, and keywords to boost your presence in AI search.
Technical analysis
Ensure your site is fully optimized for AI-based indexing and retrieval.
Traffic & conversions
Measure the exact number of human visitors that originate from AI-driven search.
Track your brand visibility across AI platforms instantly
AI is shaping how customers perceive you before they even visit your site. Get visibility into where and how your brand is mentioned, analyze the tone, and take control of your reputation in real time.

Track website visitors coming from AI conversations
Understand how AI shapes the path to purchase. Discover the conversations that bring up your brand, track how they turn into site traffic and sign-ups, and identify the content and pages that convert best.
Position your website as the authoritative source
Turn your website into the go-to resource for AI engines. We combine technical improvements that make your content easier to parse with a content strategy that positions your brand as the authoritative source in your industry.
Discover which websites drive AI's answers about you.
Know exactly which websites shape how AI answers about your brand & industry. Track citation patterns, uncover the high-authority domains AI relies on, and identify gaps where your content should be referenced.
See the exact websites AI cites when mentioning your brand.
Measure which domains carry the most weight in shaping your story.
Find ways to strengthen your authority and earn more AI mentions.
Percentage of open-ended AI answers
See the difference in how AI platforms recommend your brand
Your brand overlooked in product recommendations
Competitors mentioned more prominently than you
Missing potential customers who use AI for research
Monitor AI search in real time
See where competitors outrank you
Discover sources shaping AI answers
AI search optimization
Data-backed content recommendations
Track your brand's visibility across AI platforms. Monitor improvements in real-time.
Insights, strategies, and updates on AI search optimization

Understanding how these crawlers work — and how to make your site AI-friendly — is becoming as important as traditional SEO. Let’s explore what AI crawlers are, why they matter, and what you can do to prepare.

This standardized markdown file is strategically positioned in the root directory of websites to help AI systems such as ChatGPT, Google Gemini, Claude, and Perplexity process site content more accurately and efficiently

AI search engines like ChatGPT, Perplexity, and Claude are changing how people discover products and information. These tools don’t show results. They give answers. One, clean, fast response.
Everything You Need to Understand, and Improve Your Brand's Presence in AI Search