The State of Search

For two decades, Google was the undisputed king of search. If you wanted to be found online, you optimized for Google. But the way people search is changing fast.

AI-powered search engines like ChatGPT, Perplexity, and Gemini are handling hundreds of millions of queries every day, giving people direct, conversational answers instead of a list of links. Where instead of scrolling through pages of results, users get instant recommendations—whether itʼs the best running shoes, a great project management tool, or a new skincare brand.

The Black Box

This shift is exciting, but also dangerous for brands. Unlike traditional search, AI search engines look at different factors to retrieve information

If your brand isn't showing up in AI-generated answers, that means:

• Your competitors might be recommended over you.
• Outdated or incorrect info could be influencing buying decisions.

A recent report from Gartner predicts that by 2028, organic search traffic will drop by at least 50% as AI search becomes dominant.

AI search isn't just changing how people find information—it's changing how they make buying decisions. If your brand isn't working on showing up, you're missing out.

The good news? A proactive AI search strategy, one that ensures your brand is accurately represented and recommended in AI-generated answers is all you need.

This is what we are solving at Lantern. We help brands know and control how they show up in AI search results by running millions of questions continuously to give brands a clear picture of how they're appearing in AI-generated answers.

Reach out to team@asklantern.com to know and control how you show up in AI