Lantern tracks how AI engines cite content at scale. We collect citation patterns across every major AI search engine and publish the findings as open research establishing the authoritative benchmark for AI search visibility.
Chase leads at 49% share of voice, but the bigger story is how SoFi, Ally, and Chime consistently outrank Wells Fargo and Bank of America despite a fraction of their scale — while Marcus by Goldman Sachs and PNC Bank have zero brand-owned citations across the entire dataset.
Read the reportAnalysis of AI citations across ChatGPT and Gemini examining which banking brands, domains, and content formats are cited most — and how neobanks are outperforming legacy institutions in AI visibility.
Analysis of AI citations across ChatGPT and Gemini examining which athleisure brands, domains, and content formats are cited most — and how citation strategy differs sharply between engines.
Analysis of citations across major AI engines examining which beauty brands, domains, and content formats are cited most when answering queries about cosmetics, makeup, and beauty products.
Analysis of citations across major AI engines examining which banks, investment banks, and financial domains are cited most when answering queries about banking and financial services.
Analysis of citations across major AI engines examining which VC firms, domains, and content formats are cited most when answering queries about the venture capital ecosystem.
Analysis of citations across major AI engines examining which VC firms, domains, and content formats are cited most when answering queries about global venture capital.
Based on an analysis of citations across major AI engines, we examined which domains, brands, and content formats are cited most when answering queries about collaboration and project management software.
Based on an analysis of 200m+ citations across ChatGPT, Google AI Mode, Perplexity, and Claude, we examined the content structures and formats most frequently cited by generative search engines.
We work with leading brands, agencies, and investors to build private citation benchmarks across the verticals that matter to them. Tailored prompt sets, monthly tracking, and direct access to our research team.